WE ACCELERATE BEVERAGE AND SPIRITS BRANDS.
An integrated ecosystem that transforms ambitious producers into global players. We bring together producers, bartenders, brand managers, and events into a single ecosystem that creates visibility, connections, and real results. Here, brands grow faster together.
We build growth paths tailored to each brand, integrating strategy, creativity, and execution. Every project is born from concrete analysis: product identity, market potential, commercial objectives, and positioning opportunities. We don't improvise: we design real ecosystems that give structure and direction to your brand's growth.
Connettiamo persone, storie e mercati attraverso un network internazionale di produttori, bartender, buyer, fiere e community. Le nostre attivazioni generano relazioni ad alto valore: incontri B2B, visibilità qualificata, collaborazioni e momenti esperienziali capaci di trasformare la curiosità in interesse e l’interesse in opportunità concrete.
We scale excellent brands beyond their niche, taking them into the right contexts: from export to distribution, from global fairs to digital platforms. Thanks to technology, data, and structured commercial processes, we transform visibility into sustainable growth: new markets, active pipelines, clear KPIs, and a real impact on business.
They trusted us
We create growth paths that take spirits brands into the world.
Behind every great label, there is still unexplored potential. We build paths that allow brands to emerge, connect, and scale in the most strategic markets. From proprietary events to international fairs, up to digital and commercial infrastructures, we accompany producers and companies in a measurable growth process.
Every project is curated, designed to enhance the brand identity and transform opportunities into concrete results.
A strategic partner that combines creativity, business, and technology.
We operate as an integrated ecosystem: we combine creative vision, expertise in the beverage & spirits world, and advanced technological tools to grow brands, communities, and commercial opportunities.
We design activations, content, events, and digital strategies that generate real value, creating connections between producers, buyers, bartenders, distributors, and international platforms. Not just visibility: we build pipelines, relationships, and results that last beyond the event.
An ecosystem designed to grow spirits brands, from experiences to the market.
From events to international presence, up to digital growth: we integrate three complementary assets that transform visibility, relationships, and data into concrete results.
PROPRIETARY EVENTS.
We create experiential formats and high-impact festivals that bring brands closer to the public and industry professionals. Every event is designed to generate real engagement, tell the product's identity, and create connections that last beyond the experience.
CO-PRODUCTIONS & INTERNATIONAL FAIRS.
We co-produce projects like Xcellent Spirits at Vinitaly and lead the Italian presence at major international trade fairs. We bring quality, curation, and vision to position brands in front of buyers, bartenders, and global platforms.
WE ACCELERATE BRAND GROWTH.
We support online and commercial growth with an integrated digital infrastructure: CRM, content, campaigns, and media performance tools that link physical events to measurable results and foster sales and development in the most relevant markets
Our scene: events that give voice to brands and the sector.
We guide brand presence in the sector's most influential events, building pavilions, formats, and projects that give space to brands and strengthen the entire spirits ecosystem.
Xcellent Spirits @ Vinitaly
Together with Vinitaly, we gave life to Xcellent Spirits, the new Vinitaly pavilion dedicated to the world of distillates. We don't just participate: we built it. From 2026, we will bring to Verona a curated, international space designed to elevate Italian spirits. A project that consolidates the role of GanG of Spirits as a reference point for the sector.
Bar Convent Berlin
Bar Convent Berlin is the most important and selective mixology event in the world. In 2025, we consolidated our role as Italy's point of reference: we coordinate brands, lead projects such as GinItaly, and develop formats designed for international buyers and operators. We don't just have “a stand”: we design the strategy with which Italy presents itself at BCB.
GanG of Spirits: 2026 season
We guide brands' presence at the most influential events in the sector, building pavilions, formats, and projects that give space to brands and strengthen the entire spirits ecosystem.
From Berlin, we are launching Bites & Beats and celebrating 10 years of the Gin & Tonic Festival with a special tour. A season designed to make the GanG ecosystem even more solid, recognizable, and hard to ignore.
The brands we have collaborated with
Join the GanG.
Let's talk about your goals and build a concrete growth path together: events, strategy, export, leads, and technology at the service of your product.
Download our brochure.
Discover in a single document our vision, our ecosystem, and the projects that allow us to accelerate the growth of spirits brands. A clear, complete insight ready to share with your team.